Our Story

In 2015, the inaugural iAM MUSIC Fest! launched with an aim to unite and showcase hardworking independent musicians, as well as artists, dancers, comedians, poets, circus performers, and local businesses. In return, the funds raised from this event would be recycled and used to benefit iAM MUSIC’s efforts to provide Zero-obstacle music education and access to music in the Four Corners Region. For 3 years, the first iterations of iAM MUSIC Fest! emerged as one of Colorado’s largest independent music festivals, curating 3 days, multiple venues and stages featuring regional and national touring bands, visual and performing artists, dancers, poets, robotics, painters, with convergence of local businesses and vendors. In 2017, iAM MUSIC was elected to host the Colorado Music Summit – an educational networking opportunity for state-wide musicians in collaboration with the Bohemian Foundation, Colorado Creative Industries with the Colorado office of International Economic Trade & Development.

Starting 2018, the Fest! morphed into a Summer Concert Series, continuing into 2019, and a Covid-19 friendly 2021 event. In 2021, iAM MUSIC Fest! will continue to expand, spanning 6 months in launching in May. This year we are proud to announce our inaugural events in Silverton and Pagosa Springs in addition to our base in Durango, CO.

About the


Our Mission

iAM MUSIC Fest! celebrates and unites independent artists and community, reclaiming the spirit of collaboration. Our aim is to engage community, stimulate the local economy, encourage tourism, and showcase original music supporting local, regional, and touring musicians and artistic genres. All participants are encouraged to have roots in social justice, education, mentorship or a desire to strengthen the culture and community of the Southwest. Events will feature bands, visual and performing artists, and iAM MUSIC students, while establishing partnerships with local food, venues, and businesses.

Our Vision

Inspired by a collective of musicians and creatives dreaming to give back the power of music and art to the people, we consider artists of today social entrepreneurs; catalysts for the peaceful call to invoke love and global change, one festival at a time. iAM MUSIC Fest! was launched to bring world-class independent musicians, visual artists, performing artists, local eateries and businesses together for the purpose of sharing ideas, creating meaningful relationships & exchange, social activism through creative expression.  

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Our Team

After several years of relentless touring and spearheading with Colorado-based independent project Hello Dollface, bassist Jesse Ogle, and vocalist/multi-instrumentalist Ashley Edwards began to notice a lack of connection and support opportunities in the music industry for hard-working, talented, independent musicians. In 2011, the two founded Independent Artist Management, a by-artists-for-artists networking and tour management cooperative for like-minded, unsigned musicians pursuing careers in original music. This is the origin of the “iAM” in iAM MUSIC. The name has become an affirmation of the organization’s deepest goals and principles. iAM MUSIC is committed to its mission to pursue innovative ways to empower and encourage mutual support among musicians of every level while cultivating originality, and creating opportunities and space for collaboration. iAM MUSIC Fest! was launched to bring world-class independent musicians, visual artists, performing artists, local eateries, and businesses together for the purpose of sharing ideas, creating meaningful relationships & exchange, and social activism through creative expression.


Jesse Ogle

Founder - Program Director - Bass Instructor

Julianne Marqua

Events Manager - Songwriting Coach

Ashley Edwards

Founder - Creative Director -Vocal Coach

Guillaume Metz

IT - UX - UI - Instructor

Lisa Byrne

Executive Director

Sam Kelly

Marketing - Social Media - Instructor

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Festival Events

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